Marketing Strategy – bryan marcelino

Developing a plan

It's paramount to understand marketing strategy

Based on overall business objectives, a game plan is developed for reaching prospective consumers and turn them into customers of the product or services that the business provides. Collectively, it's very important to identify the company's value proposition, brand voice, customer personas and collect data.

$ 16M

INBOUND MARKETING

Broad reach

$ 10M

OUTBOUND MARKETING

Account based

Define Revenue Model with Stages

EARLY STAGE - TOFU

Build awareness, attract the right audience, acquire new names

MID STAGE - MOFU

Nurture leads & show intent to prove they are ready to purchase

LATE STAGE - BOFU

Helping sales close the deals

Know who you need to target

Develop a customer persona

Who do you want to reach? What content are they interested in? In a technology-fueled market, your mission is to reach your target audience and deliver the right message.

Create and manage segmentations

Develop content that matters to your audience

Integrate into your campaigns

Data driven decisions

600

Leads

350

MQLs

120

SQOs

$ 8M

Pipeline Opportunity